About Peg

  • What is Peg?
  • Peg measures the health of our community year over year – in ways that count. We report on everything from the health of babies born in Winnipeg right through to how many of them graduate 18 years later. We track how much garbage we take to the landfill and how often we give up our cars to take public transit. We calculate how often citizens volunteer and if we're doing more or less of it.

    It's here at Peg that Winnipeggers can learn how their life, their neighbourhood and their city is changing – for the good and the bad. Peg is a starting place for Winnipeg citizens, business owners and policy makers to learn the facts so they can lead change to create a better city for their children.

    Peg is a community indicator system, tracking measures called indicators that reflect and measure our city’s well-being. The indicators, developed by a wide variety of stakeholders, are grouped into eight theme areas (basic needs, health, education & learning, social vitality, governance, built environment, economy, and natural environment).

  • What is Peg's purpose?
  • Peg's tagline is "Tracking Progress, Inspiring Action." Peg is a central source for tracking the indicators that matter the most to our city and its wellbeing. By tracking those indicators, we can celebrate our successes as well as inspire individuals and groups throughout our city to take action where it's needed most.

Peg’s Data

  • How does Peg organize its information?
  • The information on Peg can be accessed in three main ways: the indicators, the map, and stories. The maps and indicators can be accessed by clicking on the tabs icons at the top of the page. The stories are presented along side each of the indicator pages.

  • The Indicators "Explorer"
  • When you click on the tab for The Indicators, it will take you to a set of indicator tiles. The first view of the tiles will show you Peg’s eight theme areas. When you click on one, it will take you to the indicators for that theme area. Clicking on an indicator will take you to the indicator’s data.

    On the right hand side, you will see all the additional information, and related content clearly displayed.

  • Stories
  • Peg stories have been incorporated into Indicators Tiles. Where there are stories related to a specific indicator, they will be displayed on the right-hand side of the page.
  • The Map Page
  • When you click on the tab for the Map page, it will take you to a page where you can look at data based on various Winnipeg geographies. Where available, the map provides information at a city-wide, community area, neighbourhood, and/or monitoring stations level. The map allows you to develop custom-graphs, with the geographies, indicators, and time frames that you are interested in.
  • How do I cite Peg?
  • For most pages, you should cite Peg as:
    Peg. (n.d.). Name of page cited. Peg. Date accessed, from http://www.mypeg.ca.

    If you are citing the Map page, you should cite it as:
    Peg. Name of map, Data date. Scale undetermined; generated by name of person who generated the map, using Peg Maps. (date accessed).

  • How do you decide what information goes on Peg?
  • Peg uses intensive community consultation to develop the themes and indicators.

    This process involves:
    * A Steering Committee made up of all sectors is in place to guide all aspects of Peg’s development.
    * An Engagement Committee formed early in the process to define the themes – or the components of quality of life here in Winnipeg. The group also defined the criteria that would be used in selecting indicators.
    * Indicators Working Groups were formed for each theme. These groups reviewed research on indicators, brainstormed indicators that would make sense for Winnipeg and ultimately, shortlisted a set indicators to include in Peg, against a set of criteria that had been established.
    * A public survey gathering feedback from the general public on the system's themes. The participants in the survey were recruited via United Way's facebook and twitter accounts, as well as by reaching out to participants in United Way's Urban Exchange.
    * Organizational, expert, and individual consultations. Based on the advice of the Indicator Working Groups, a full range of experts were consulted to determine the best indicators to use in order to judge Winnipeg's well-being.

    Over 500 people provided input into the pilot phase of the project. The Indicators Working Group developed a set of selection criteria and reviewed approximately 100 possible indicators.

    From there, each theme was developed with the guidance of an indicator working group and survey consultations. Over 300 additional individuals have been involved in this further development.

  • Where does Peg get its information & data?
  • Data for Peg is obtained from reliable, credible external sources. Each source, along with its parameters and limitations, is stated with the background information for each indicator. This information is located on the right-hand side of each individual indicator page. When on the maps page, more information is available by clicking after the description of the indicator.

  • How can I trust that the information is reliable?
  • Through involving many individuals and groups at every level of development, Peg has been developed to provide a non-biased approach. Peg does not collect data but rather communicates data that has been collected externally. Each indicator specifies from where the data is obtained.

    Additionally, the International Institute of Sustainable Development conducts an in-depth QAQC (Quality Assurance Quality Control) process before entering information on the site. For more information on this process, please contact mypeg.ca@gmail.com.

  • How often is the data updated?
  • The data on Peg is updated as it becomes available from its sources. How often it is updated will depend on the indicator and the frequency that its data is collected.

  • What is the difference between a community area and a neighbourhood?
  • The Winnipeg Regional Health Authority, the City of Winnipeg, various government departments and a number of community groups are part of Winnipeg's Data Consortium.

    Under the Consortium, Winnipeg is divided into 236 neighbourhoods. 186 of these neighbourhoods have Census statistics associated with them. The other 50 are either industrial or undeveloped, having a population of less than 100 persons.

    Those neighbourhoods are then amalgamated into 12 communities, each of approximately 55,000 people. Peg uses data at both the neighbourhood and community area level. The level of data used depends on availability.

Peg Stories

  • Why does Peg use stories?
  • To our knowledge, Peg is the first community indicator system that uses stories as a source of information for the indicators on the site. Peg stories allow users to gain another level of information and knowledge about particular indicators or themes. They are personal stories of people with lived experience and individuals helping to make a difference.

    The stories are chosen to:
    * help improve general understanding of an issue;
    * inspire and empower others to take action;
    * illustrate the impacts of an action, share effective actions, and celebrate success; and
    * help establish the factors affecting change in a given indicator.

  • How are stories used on Peg?
  • Peg stories are tied to specific indicators and theme areas. They can be accessed on through the Indicators page. The stories are available as videos and some are also in written summary format.

    When accessing the written versions of the stories, the user can check on the concepts that they are particularly interested in. The system will then list all the stories that look at that combination of concepts.

  • Where does Peg get its stories? How do you decide which to include?
  • We consulted with a broad range of individuals and groups around possible subjects for the stories. These consultations included the Stories Advisory Group, the Indicators Working Groups, and other stakeholders. From those suggestions, we chose the stories that:
    * Inspired listeners to take action;
    * Created a balanced set of stories; and
    * Where the individual was comfortable being filmed.

    If you have a suggestion for future story collection, please send it to info@mypeg.ca

Using Peg

  • Who might benefit from Peg?
  • Peg is designed to benefit all Winnipeggers, providing reliable, credible information on key indicators. There are many ways of using Peg, including;
    * Students can use the site for research projects and to take action in our community
    * Non-for-profit organizations can use the site to gather information on the communities they serve, which will allow them to tailor what they do to the community they serve
    * Community members can use the site to learn more about the strengths of their neighbourhood which can inform the way we talk about what is important

  • How is Peg being used so far?
  • Even throughout Peg's development phase, it became a point of reference for other organizations:
    * United Way of Winnipeg has indicated that they will use the indicators on Peg as a way of tracking community-wide change
    * The Winnipeg Poverty Reduction Council (WRPC) has aligned the community-wide indicators that it is monitoring with those on Peg
    * The City of Winnipeg's Our Winnipeg plan also refers to the shared indicators on Peg
    * Peg has also identified alignment with a number of other efforts, including the Province of Manitoba’s AllAboard strategy.
    * Manitoba Education is exploring the use of Peg in school curriculum
    * The EDI indicator will be used to monitor new and ongoing interventions in early childhood development, including the impact of the Innovation Fund.

  • How can Peg be used to inspire action?
  • As mentioned above, the ultimate goal of Peg is to inspire action to make positive change in Winnipeg; we are currently exploring how Peg will do this.

    As a first step, we will create a written report for Winnipeggers, providing an overview of what Peg tells us about well-being in Winnipeg. We will also provide regular theme-specific reports. These reports will be a starting place for identifying the areas where we can all come together to make a difference in our city.

    Peg users can also take part in conversations by commenting on stories and indicators, and including Peg in their social media use.

    We welcome any suggestions that you might have. Contact us at info@mypeg.ca

  • Who do I contact if I have ideas for Peg’s future development?
  • You can contact Peg at info@mypeg.ca

Peg's Structure & History

  • Who is in charge of Peg?
  • Peg is led by two partnering organizations – the International Institute of Sustainable Development (IISD) and United Way of Winnipeg (UW). Health in Common played a significant role in the development of Peg, providing both financial and significant in-kind support.

    Since community ownership is critical to the development and success of the system, these two organizations are actively incorporating the perspectives, wisdom, and advice of Winnipeggers across all sectors. In order to do so, all aspects of development are guided by volunteer working groups. These include the Steering Committee, the Engagement Committee, Indicator Working Groups for each of the theme areas, Peg Stories Group, and a Marketing/Communications committee. The Steering Committee is the group responsible for the overall guidance and oversight of Peg efforts. At the end of the day, Peg belongs to Winnipeggers.

  • How is Peg funded?
  • While we continue to fundraise, Peg currently enjoys cross-sectoral funding:
    * Nonprofit (United Way)
    * Government (Province of Manitoba and City of Winnipeg)
    * Health (Winnipeg Regional Health Authority); and
    * Corporate (Investors Group, Great West Life Assurance, Assiniboine Credit Union).


    Peg also appreciates much in-kind support from Health in Common, Winnipeg Regional Health Authority, United Way – and the many volunteers on our committees.

  • What’s the significance behind Peg's name and logo?
  • Peg is a commonly used nickname for Winnipeg. In addition, the word peg speaks to marking one's place. Thus, the name Peg is symbolic of pegging a problem, pegging solutions, and pegging our progress.

    The Peg logo, or icon, was chosen to represent a number of concepts. The image looks like both a snowflake and the sun, images easily associated with Winnipeg. The eight arrows, representing the system’s themes, point toward each other, thereby suggesting a focus and interconnectedness. The white space in the icon is both a meeting point (hub with spokes) and a measurement tool (gauge). The colours represent all colours of the spectrum, demonstrating the system’s inclusion and diversity. And finally, the font used is also commonly used in road signage and is therefore associated with finding our way.

About Community Indicators

  • What is a community indicator?
  • Community indicators are measurements that provide information about past and current trends within a community. They show the relationship between social, environmental, and economic factors that affect a community’s well-being. Community indicators provide information on the overall direction of a community, providing data on where it is improving, declining and/or staying the same.

    "Community indicators are bits of information that, when combined, generate a picture of what is happening in a local system. They provide insight into the overall direction of a community: whether it is improving, declining, or staying the same, or is some mix of all three... Indicators are gauges for a community, like the Dow Jones Industrial Average: just as the Dow indicates the direction of the whole stock market by tracking a small selection of stocks, indicators represent a whole community through a few factors, often selected by way of a community visioning process."
    (Rhonda Phillips, Community Indicators, The American Planning Association, 2003, page 2.)

    Community indicators are often grouped into category areas or themes. Peg has grouped our community indicators into eight theme areas, as well as one cross-cutting area (poverty).

  • What is a community indicator system?
  • Community indicators systems identify and track indicators that speak to a community's well-being. They look at a web of indicators that relate to the economic, environmental, cultural, social and other issues that matter most to a community’s members. The system tracks and shares data for each indicator, making the information fully available to members of the community.

    A community indicator system allows a city or community to look at the inter-relationship between many indicators, seeing how they interact to enhance, or not, the community's wellbeing. This approach is consistent with the Report by the Commission on the Measurement of Economic Performance and Social Progress (2009). That report, produced by Stiglitz, Sen, And Fitoussi, states that "...the time is ripe for our measurement system to shift emphasis from measuring economic production to measuring people's well-being. And measures of well-being should be put in a context of sustainability..."

  • How do community indicator systems benefit their communities?
  • As more communities develop community indicator systems (CIS), we are learning more about their benefits. A CIS provides a way for individuals, community groups and organizations in all sectors to easily access data. This data can then be used to guide decision-making and collective action, thus achieving progress that reflects the users' values and hopes.

    The United States Government General Accountability Office (2004) has confirmed the significant role of a comprehensive CIS, stating that they:
    * enhance collaboration to address public issues;
    * provide tools to encourage progress;
    * help inform decision making;
    * improve research; and
    * increase public knowledge about key economic, environmental, social, and cultural issues

    At a more immediate level, a CIS benefits all members of a community by providing reliable, credible information. For example:
    * Students can use the site for research projects and to take action in our community
    * Non-for-profit organizations can use the site to gather information on the communities they serve, which will allow them to tailor what they do to the community they serve
    * Community members can use the site to learn more about the strengths of their neighbourhood which can inform the way we talk about what is important

  • What other cities have community indicator systems?
  • Over 15 Canadian and hundreds of international cities have developed community indicator systems to help guide them. A couple of other CIS's that you may want to look at are:
    Whistler 2020
    Twin Cities Compass.

    Additionally, the Community Indicators Consortium has developed an extensive list of community indicators systems around the world:


Our thanks go out to:

  • Our Funders
  • Assiniboine Credit Union
    Great-West Life Assurance Co.
    Health in Common (provided both significant in-kind and financial support)
    Healthy Child Manitoba
    Investors Group
    The City of Winnipeg
    The Province of Manitoba
    United Way of Winnipeg
    Winnipeg Regional Health Authority

  • Community Advice & Input
  • We would like to thank the many Winnipeggers who have contributed to the development of Peg through participating on the Engagement Group, the many Indicators Working Groups, the Stories Group, and the many individual contribution. This work could not have been done without your input!

    In addition, we would also like to thank members of the following ongoing committees:

    Steering Committee Members:
    Canadian Community Economic Development Network (Brendan Reimer); Health in Common (Cathy Steven); City of Winnipeg (Clive Wightman, replaced by Kathy Knudsen);Winnipeg Chamber of Commerce (Dave Angus); Winnipeg Regional Health Authority (Dr. Mike Moffat, replaced by Dr. Sande Harlos) Winnipeg Poverty Reduction Council (Harry Finnigan, replaced by Ian Gerbrandt. Seat is currently open); University of Winnipeg (Jodene Baker); Centre for Indigenous Environmental Resources (Merrell-Ann Phare); Manitoba Centre for Health Policy/University of Manitoba (Noralou Roos); Assembly of Manitoba Chiefs (Melissa Hotain; seat is currently open); Province of Manitoba (Tammy Gibson, replaced by Carolee Buckler; currently filled by Linda Mlodzinski); Government of Canada Western Economic Diversification (Tim Hibbard).

    Marketing Committee:
    Clare Mackay; Deborah Bowers; Brenda Jasper; Lorraine Thomas; Randy Williams; Robert McGee; Pam Sveinson. Additional advice and consultation provided by Shirley Muir and Sheri Glugosh of The PRHouse

  • Website Structure
  • Structured Dynamics (SD) is the lead technical developer for Peg, being responsible for all data access, management, development and visualization software for the site. SD is also the overall developer of the open source Open Semantic Framework stack that underpins Peg. OSF is the combination of leading third-party engines with OSF Web services and OSF for Drupal developed by SD. SD also developed the semantic components that provide many of the data visualization aspects of the site. OSF is also the basis for the Citizen Dan local government appliance, major aspects of which are based on software capabilities arising from the first release of Peg.

    Structured Dynamics is a noted innovator in enterprise semantic technologies, with expertise in architecture and deployment, RDF, ontologies, and linked data. It is based in Iowa City, Iowa, USA, with offices in Quèbec City, Quèbec.

  • Website Design
  • Tactica Interactive is the creative and visual styling lead for Peg, providing design services, creative and usability consultation, and technical design and styling implementation. Tactica is an award-winning interactive digital media studio creating websites, mobile apps, games, and social media & online marketing strategies.

  • Peg Stories
  • Concept Development: Deepak Sahasrabudhe of Soma TV

    Videographer: Ivan Hughes of Compass Video Media

    Current Members:
    Cathy Steven (Health in Common), Charles Thrift (IISD), Connie Walker (United Way of Winnipeg), Dan Gravenor (Health in Common), Dimple Roy (IISD), Heather Block (United Way of Winnipeg), Jill McLean (United Way), Kyle Swystun (IISD)

    Previous Members:
    Carla Kematch (United Way), Christa Rust (IISD), Darren Swanson (IISD), Hank Venema (IISD), László Pintér (IISD), Jason Manaigre (IISD), Lauren Lange (United Way), Pat Harper (United Way),Rick Groom (IISD), Sarah Piercy (United Way), Sue Barkman (IISD) with assistance from students Molly Johnson, Sandra Allison & Bobbie Macdonald